![]() In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.ĭrawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable they find advertising annoying, but they fear missing out they value their privacy, but they increasingly use personal data as currency. ![]() ![]() According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.Ĭonsumers create a data trail by tapping their phones businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. If you can’t find the resource you need here, visit our contact page to get in touch.Įstablished in 1962, the MIT Press is one of the largest and most distinguished university presses in the world and a leading publisher of books and journals at the intersection of science, technology, art, social science, and design. The MIT Press has been a leader in open access book publishing for over two decades, beginning in 1995 with the publication of William Mitchell’s City of Bits, which appeared simultaneously in print and in a dynamic, open web edition.Ĭollaborating with authors, instructors, booksellers, librarians, and the media is at the heart of what we do as a scholarly publisher. Today we publish over 30 titles in the arts and humanities, social sciences, and science and technology. MIT Press began publishing journals in 1970 with the first volumes of Linguistic Inquiry and the Journal of Interdisciplinary History. ![]() International Affairs, History, & Political Science.MIT Press Direct is a distinctive collection of influential MIT Press books curated for scholars and libraries worldwide. ![]()
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