![]() Customers can now order this way through Facebook Messenger and Google Home with more to come. We’ve introduced the latest in the new wave of anywhere ordering platform innovation, the ability to start and complete a new order from scratch without the need for a profile or saved Easy Order. Doyle says that innovation in ordering remains a priority: This latest platform play joins the pizza firm’s other digital channels, including Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and text message using a pizza emoji. ![]() Customers can also download a Domino's Applet that turns on their Samsung Powerbot when their order is being prepared – perfect for when the house needs a good vacuuming before the gang stops by for a pizza party. Domino’s launch statement explains:ĭomino's has created a few useful IFTTT Applets, including one that will automatically turn off their sprinklers when Domino's Tracker says their order is out for delivery. The so-called Internet of Pizza sees Domino’s partnering with the IFTTT free web-based platform, which allows developers to to add and create connections between digital devices and services with simple conditional statements, called Applets. That tracker tech just took a step forward with the inevitable Internet of Things topping. It's a great ad and nice to have some fun with our digital fans and customers while revisiting the pioneering piece of technology, first delivered by Domino's last decade. It helped demonstrate our forward-thinking approach early on as it was initially developed and launched back in early 2009. It's one of our foundational innovations and was our breakthrough hit with customers. We are in the midst of a national ad campaign, revisiting something in our back catalogue of innovation that is no less to this day a fan-favorite, Domino's Tracker. On the digital front, Doyle says that the firm is so-well established now that it’s able to make fun of its own technology track record: Delivery is not easy, and we will see how all this plays out but we're growing our delivery and our carry-out business. Stay tuned as people talk about executional issues and margin effect and all the rest of it. It is really difficult, and I think people continue to underestimate how difficult it is to do efficiently and give consistent service to your customers. That totalled $5.6 billion in global digital sales in 2016.īut the success of the Domino’s model shouldn’t lead others to believe that this is an easily-replicable trick, cautions Doyle: At the time, I noted that one of the success stories in the field of both was Domino’s.īuilt around a delivery model from the get-go, some 60% of Domino’s business now comes in from digital channels, as opposed to the traditional telephone ordering of the past. Last week, I looked at McDonald’s decision to ‘bet the farm’ on a combo of digital and delivery services. ![]() So says Patrick Doyle, CEO of Domino’s Pizza, reflecting on the supposed innovation around the idea of having food delivered to the home. And our founder in 1960 was pretty convinced, it was a good idea, and he's a smart man and he was correct, bringing people their food is a really good idea. This ‘new’ trend towards food delivery is something that we started three years before I was born in 1960. ![]()
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